Millennials successfully selling medical-alert devices for seniors
How does a company run by millennials successfully sell and market products toward a geriatric audience? Dr. Jay I. Sinha, Associate Professor of Marketing and Supply Chain Management, weighs in.
Jay I. Sinha | August 16, 2015 | Philadelphia Inquirer
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Fox Newsroom
Millennials successfully selling medical-alert devices for seniors How does a company run by millennials successfully sell and market products toward a geriatric audience? Dr. Jay I. Sinha, Associate Professor of Marketing and Supply Chain Management, weighs in.