Masaaki Kotabe, the Washburn Chair Professor of International Business and Marketing, and coauthor Kristiaan Helsen, launched the 6th edition of Global Marketing Management, published by John Wiley & Sons.
Kotabe Launches 6th edition of Global Marketing Management
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Masaaki Kotabe, the Washburn Chair Professor of International Business and Marketing, and coauthor Kristiaan Helsen, launched the 6th edition of Global Marketing Management, published by John Wiley & Sons.