Making ‘scents’
A research study co-authored by Fox School Professor of Marketing and Supply Chain Management, Dr. Maureen “Mimi” Morrin, is believed to be the first to show the affects of fragrance on consumers’ feelings and an impact on their purchasing habits. Temple’s daily, university-wide e-newsletter picked up the story on Morrin’s research.
Maureen “Mimi” Morrin | April 2, 2015 | Temple Today
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Making ‘scents’ A research study co-authored by Fox School Professor of Marketing and Supply Chain Management, Dr. Maureen “Mimi” Morrin, is believed to be the first to show the affects of fragrance on consumers’ feelings and an impact on their purchasing habits. Temple’s daily, university-wide e-newsletter picked up the story on Morrin’s research.