Felicia Wallace-Benton is passionate about transforming residential and commercial spaces. She founded Designing Your Vision, an interior design company based in Montgomery County, PA. With a strong background in design and a desire to grow her company’s clientele, Felicia turned to the Temple University SBDC for expert guidance. Motivated by both a love for interior design and the opportunity to run a thriving independent business, she was eager to sharpen her strategic marketing efforts and take her creative business to new heights.
“‘Do what you love and the money will follow,’ Marsha Sinetar. I love this quote, because when you do what you love you never feel like you are working. I appreciate Temple SBDC because they help me to do what I love,” said Felicia Wallace-Benton.
Over a series of consulting sessions, Temple SBDC’s marketing consultant helped Felicia define her company’s unique value proposition, analyze local competition, and identify target customer profiles. Together, they developed a full-scale marketing strategy aimed at increasing brand visibility and attracting both residential and corporate clients.
Felicia has since seen measurable traction from the strategy. She receives business referrals from her networking efforts, and maintains an improved, consistent online presence. She was also recently featured in business spotlight story by an online magazine. While she continues to implement parts of the marketing strategy, her consistent work has shown clear movement towards brand growth.