Julie DiPaolo is a dedicated physical therapist with more than 14 years of experience specializing in orthopedic injuries and chronic pain management. After relocating her business to Montgomery County, PA, she recognized the need to build a consistent and strategic marketing presence to build brand awareness and acquire new clients. Julie sought guidance from the Temple University SBDC to strengthen her brand’s online visibility and make new B2B relationships within her industry.
Over several months, Julie worked with Temple SBDC marketing consultant Gab Sacidor to develop and implement a comprehensive marketing strategy. Together, they reviewed and refined social media content, optimized her website for user engagement and search engine visibility, and built a strategy for consistent messaging across platforms. They also focused on building a B2B strategy to make industry connections in her new market.
“Temple SBDC has been a solid resource throughout the beginning of my business journey…Temple SBDC has been there—providing confidence, guidance and advice I could implement the same day,” said Julie.
Through strategic and consistent marketing efforts, Julie nearly tripled her client base, which positions her business for future scalability. In addition to an enhanced digital presence, her business has achieved stronger brand awareness, new referral sources, and new partnership opportunities.
“I knew marketing needed to be a priority, but I truly didn’t know where to start. Gab Sacidor helped me build a plan that felt individualized, realistic, and aligned with my goals. THANK YOU for supporting me, grounding me, and helping turn my vision for Advanced Movement and Balance into something real.”
The collaboration with Temple University SBDC empowered Julie to turn marketing initiatives into growth opportunities.