Yoga has been a grounding force in Elizabeth’s life, helping her move through change, reconnect with herself, and find strength in both stillness and movement. her teaching is rooted in community, accessibility, and creating a space where every student feels welcome exactly as they are.
After teaching yoga for many years, Elizabeth decided to launch her own yoga services in the community and connected with the Small Business Development Center at Temple University (Temple SBDC) for support.
“I found the SBDC through being a Temple graduate. I received emails and updates along different resources available to me and was able to connect very easily with the SBDC team to discuss next steps in establishing my yoga business,” said Elizabeth.
Through working with Temple SBDC consultants Mark Tucker and Gab Sacidor, Elizabeth developed a business plan and marketing strategy to build awareness, reach new students, and create a strong foundation for her new business.
Willow’s Yoga & Wellness offers all-levels yoga classes, restorative flows, community-centered pop-ups, private sessions, and wellness technology experiences. With a clear marketing strategy in place, she recently launched a new website and officially announced several yoga pop ups and collaborations. She is also expanding her visibility in the community through an opportunity to host yoga sessions in a well-known public space in Philadelphia, with more information to be announced next year.
“Working with Mark and Gab helped me in so many ways, because of their experience and knowledge that they have in establishing core foundations for creating both a business plan as well as a marketing strategy for my new business. I felt like I was ahead of the curve from day one. The knowledge I have gained through this process working with the SBDC has been invaluable!”
As it is Elizabeth’s hope for her clients to feel supported, seen, and encouraged, the Temple SBDC aims to meet clients where they are, assess their business needs, and create a plan to achieve their goals.
“At Willow’s Yoga & Wellness, my goal is to create a warm and welcoming space where people can slow down, move with intention, and feel supported in their wellness journey. Through accessible yoga classes, private sessions, wellness education, and holistic offerings, I enjoy helping each client discover what feeling well looks like for them. With the support of the SBDC, I’m excited to continue growing, connecting with my community, and making wellness feel more approachable and accessible.”
Elizabeth’s launch represents an exciting new chapter and demonstrates how thoughtful business planning and strategic marketing can help a small business build momentum, connect with its community, and grow its brand.