The Risks and Rewards of Brand Personification Using Social Media
Associate Professor of Marketing and Supply Chain Management Dr. Jay I. Sinha recently published an article in MIT Management Review on the role played by social media in branding of a company or a specific product.
Jay I. Sinha | August 3, 2015 | MIT Management Review
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The Risks and Rewards of Brand Personification Using Social Media Associate Professor of Marketing and Supply Chain Management Dr. Jay I. Sinha recently published an article in MIT Management Review on the role played by social media in branding of a company or a specific product.