As corporations continue to generate harm for communities and resist demands for social responsibility, they inadvertently shape new waves of challengers—such the rising B Corp movement—who stand up against them.
Todd Schifeling found that different forms of corporate responses to social concerns motivated different forms of mobilization among B Corps. While some B Corps were motivated by growth and eventually toppling shareholder supremacy, others were motivated by authenticity and holding themselves to a higher standard.
Though these motivations may seem paradoxical, Schifeling notes that the delicate balance between growth and authenticity is ultimately what will enable B Corps to drive transformative change.