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Anthony Di Benedetto is Professor of Marketing and Senior Washburn Research Fellow at the Fox School of Business, Temple University, Philadelphia, PA, USA. He is the Academic Director of the Executive MBA program, and has taught in the DBA, Ph. D., Executive MBA, Online MBA, International MBA, and undergraduate programs. He has held visiting professorships at Bocconi University, Politecnico di Milano, and Technische Universiteit Eindhoven, among others. In 2010, he was named the Fulbright-Kathryn and Craig Hall Chair in Entrepreneurship and spent a semester at the Wirtschaftsuniversität Wien. He is a recipient of both the Lindback Award for Distinguished Teaching and the Great Teacher Award. He holds a Ph.D. in Administration, an MBA in Marketing, and a BSc in Chemistry, all from McGill University. He is Co-Editor-in-Chief of Industrial Marketing Management, and Editor-in-Chief of Journal of International Consumer Marketing and Journal of Nonprofit and Public Sector Marketing. He is a co-author with Merle Crawford of New Products Management, the leading textbook in new product development. He has been named one of the 50 leading research scholars worldwide in innovation and technology management by the International Association of Management of Technology. He has been published in academic journals including IEEE Transactions on Engineering Management, Industrial Marketing Management, Journal of International Business Studies, Journal of Operations Management, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Management Science, Strategic Management Journal, and elsewhere. He is a certified New Product Development Professional (NPDP).