Marketing

May 1, 2023

Encouraging App Adoption is as Simple as 1,2,3
November 3, 2022

Improving Service Quality Through Perspective-Taking
August 1, 2022

The Heart, Body and Brain of Marketing
July 20, 2022

Should businesses refine or innovate?
April 1, 2022

Unlocking the gender of tourism destinations
November 1, 2021

Can AI Feedback Improve Employee Performance?
October 25, 2021

The Enduring Value of Print Media in a Digital World
September 1, 2021

Micro-influencing has evolved Gen Z fashion, and it’s here to stay
June 3, 2021

Support for working moms in the hospitality industry
April 30, 2021

Building trust with a personal touch
March 2, 2021

Signaling success with employee-customer interactions
February 24, 2021

How employee appearances communicate a brand
February 1, 2021

Helping employees deal with bad customer behavior
December 17, 2020

Destination gender
December 3, 2020

Effect of hotels’ price discounts on recovery after a crisis
November 10, 2020

The best strategy for e-commerce cart retargeting
November 10, 2020

Employee voice in hospitality marketing